OwnPath - Colorado Dept. of Public Health and Environment
The State of Colorado’s Behavioral Health Administration has recently created
a resource called OwnPath in English and MiPropiaSenda in Spanish to assist Coloradans in getting mental health resources. OwnPath allows users to search for care and resources throughout the state based on their own criteria. To Launch OwnPath/MiPropiaSenda I was on the team at Global Prairie who helped create a multichannel campaign ranging from social media to physical posters and installations. Everything was versioned out in both English and Spanish languages according to the need.
Project Manager: Danielle Schwartz
Creative Director: Heather Davis
Senior Designer: Jenn Barr
Production Artist: Isaac De La Rosa
Establishing the Brand First
To start the multi-channel campaign we needed to establish the brand guidelines for OwnPath moving forward as it is under the Behavioral Health Administration. We created these guidelines based on the existing Colorado brand guide, this acts in addition to all those guidelines.
Print Channels Next:
We versioned out print media into two versions A&B each one had an English and Spanish alternative to it each with varying size specifications.
Version A in English and Spanish ranging from 8.5x11 up to 60x40 and 30x46
Version B in English and Spanish ranging from 8.5x11 up to 60x40 and 30x46
Digital Channels Followed
Just as the print media was versioned in multiple languages, as well as various sizes the digital media followed suit, Twitter, Spotify, Snapchat, Facebook and Instagram, ranging from posts to ads.
All variations above, are banner ads that have been utilized across social media.
carousel post used on Meta social medias: Facebook & Instagram
Ads displayed on Snapchat, last image is in use